1. Information We Collect

1.1 Information you give us

• Order information: Name, shipping/billing address, email, phone number, payment information (processed by Stripe/PayPal — we do not store full card numbers).
• Account information: Email and password if you create an account.
• Communications: Content of emails, chat messages, or customer service interactions.
• Marketing opt-ins: Email if you subscribe to our newsletter.

1.2 Information collected automatically

• Device & usage data: IP address, browser type, device type, operating system, pages visited, time on page, referring URL.
• Cookies: See Section 5.
• Analytics: Via Google Analytics 4.

1.3 Information from third parties

• Payment processors (Stripe, PayPal): Transaction confirmation and fraud signals.
• Shipping carriers: Delivery status.
• Marketing partners: Aggregated advertising performance data.

2. How We Use Your Information

Purpose	Legal Basis
Process and fulfill orders	Contract
Provide customer service	Contract / Legitimate interest
Send order confirmations and shipping updates	Contract
Send marketing emails (with opt-in)	Consent
Improve Site and products	Legitimate interest
Detect and prevent fraud	Legitimate interest / Legal obligation
Comply with tax and legal obligations	Legal obligation

3. How We Share Your Information

We do not sell your personal information.

We share information only with:

• Service providers who help us operate the business: Stripe, PayPal, SiteGround (hosting), Google Analytics 4, Google Tag Manager, shipping carriers (USPS/UPS/FedEx/DHL), advertising platforms (Google/Meta, if active).
• Legal requirements: If required by law, subpoena, or to protect the rights and safety of others.
• Business transfers: If MahBlend or New Horizon Tech LLC is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

4. International Data Transfers

As a US-based business, your information is stored and processed in the United States. If you access the Site from outside the US, you consent to this transfer. Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) for international transfers.

5. Cookies

We use the following types of cookies:

• Essential: Required for the Site to function (cart, checkout).
• Analytics: Google Analytics 4 to understand site usage.
• Marketing: Meta Pixel, Google Ads (if active) to measure advertising performance.

You can manage cookie preferences through your browser settings. Disabling essential cookies may break checkout.

6. Analytics & Advertising

We use Google Analytics 4 (Measurement ID: G-3B75VQQGCB) to measure site performance. Google may use this data in accordance with Google’s Privacy Policy.

If you prefer to opt out, install the Google Analytics Opt-out Browser Add-on.

7. Your Rights

If you are in the European Economic Area (EEA) / UK (GDPR)

You have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

If you are in California (CCPA/CPRA)

You have the right to:

• Know what personal information we collect and how it’s used
• Request deletion of your personal information
• Opt out of “sale” of personal information (we do not sell)
• Non-discrimination for exercising your rights
• Correction of inaccurate information

How to exercise your rights

Email hello@mahblend.com with your request. We will respond within the legally required timeframe (typically 30-45 days).

8. Data Retention

• Order data: 7 years (tax and accounting requirements)
• Account data: Until account deletion + 30 days
• Marketing email: Until unsubscribe
• Analytics data: 14 months (Google Analytics default)

9. Security

We use industry-standard security measures (SSL/TLS encryption, PCI-DSS-compliant payment processors, access controls). No method of electronic transmission is 100% secure — we cannot guarantee absolute security.

10. Children’s Privacy

MahBlend does not knowingly collect information from children under 13. If you believe we have collected such information, contact hello@mahblend.com and we will delete it.

11. Third-Party Links

The Site may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent revision. Material changes will be communicated by email or prominent notice on the Site.

13. Contact